Marketing Tools
Browse all available marketing tools.
Available tools
- Adstock Single State Update Update one explicit unnormalized geometric adstock state using supplied retention and current spend without fitting a response model.
- Basket Cross Sell One Item Share Tool Calculate basket cross sell one item share from explicit caller-supplied inputs.
- Brand Mention Share Explicit Corpus Tool Calculate brand mention share explicit corpus from explicit caller-supplied inputs.
- Campaign Exposure Frequency Cap Margin Compare an explicit exposure count with a supplied frequency cap without tracking users or setting advertising policy.
- Campaign Frequency Bucket Label Tool Assign impression frequency to caller-defined half-open buckets; equality at a cutoff enters the next bucket.
- Campaign Frequency Unique Reach Factor Tool Calculate campaign frequency unique reach factor from explicit caller-supplied inputs.
- Campaign Net Lift Contribution Tool Apply an independently estimated rate difference to exposure and unit margin; no causal lift is inferred.
- Campaign Spend Pacing Period Compare explicit campaign spend share with elapsed-period share without predicting spend or results.
- Campaign Test Cell Allocation Rounding Tool Floor the first cell allocation and give the exact remainder to the second.
- Campaign Touch Point Credit Tool Allocate conversion value to one touch point using an explicitly supplied attribution fraction, without choosing an attribution model.
- Channel Cost Denominator Gap Tool Compare explicitly supplied channel cost denominators without attributing conversions.
- Coupon Basket Minimum Margin Tool Compare a basket subtotal with an explicit inclusive coupon minimum, without applying exclusions or issuing a discount.
- Coupon Gift Qualifying Base Flag Tool Calculate coupon gift qualifying base flag from explicit caller-supplied inputs.
- Coupon Redemption Net Basket Base Apply an explicit coupon fraction to a supplied eligible basket after exclusions without inferring coupon restrictions.
- Coupon Redemption Returns Adjusted Count Tool Calculate coupon redemption returns adjusted count from explicit caller-supplied inputs.
- Coupon Stack Percent Fixed Order Gap Tool Compare uncapped arithmetic orderings; signed totals are retained rather than applying an unstated checkout floor.
- Customer Cohort Age Index Tool Index calendar-month customer-cohort age with the acquisition month as zero.
- Customer Repeat Purchase Gap Tool Count calendar days between an ordered pair of customer purchases without inferring lifetime value.
- Direct Mail Postage Return Credit Tool Calculate direct mail postage return credit from explicit caller-supplied inputs.
- Email Bounce Hard Soft Denominator Tool Calculate email bounce hard soft denominator from explicit caller-supplied inputs.
- Email Delivery Bounce Flag Tool Render an explicitly supplied email delivery status without attempting delivery or diagnosing an SMTP response.
- Event Marketing Attended Qualified Share Tool Calculate event marketing attended qualified share from explicit caller-supplied inputs.
- Influencer Fee Usage Period Proration Tool Base fee is retained for shorter usage; only days beyond the explicit included period add charges.
- Introductory Price Renewal Delta Subtract an explicit introductory price from renewal price on the same currency and period basis.
- Lead Reentry Period Gap Tool Calculate lead reentry period gap from explicit caller-supplied inputs.
- Lead Score Single Rule Contribution Return an explicit rule point contribution when its supplied condition is satisfied without estimating lead quality.
- Lead Stage Dwell Duration Tool Calculate lead stage dwell duration from explicit caller-supplied inputs.
- Lead Stage Reentry Denominator Tool Choose episode-entry versus first-entry denominator explicitly; conversions are independently supplied counts.
- Loyalty Expiry Rounding Credit Tool Expose signed credit from an explicitly supplied upward/downward expiry quantum rule.
- Loyalty Tier Spend Progress Margin Tool Calculate loyalty tier spend progress margin from explicit caller-supplied inputs.
- Market Survey Single Attribute Gap Subtract an explicit survey reference rating from a recorded single-attribute rating without fitting a preference model.
- Marketing Mix One Channel Response Term Tool Hill saturation response for one channel with all fitted parameters supplied explicitly.
- Newsletter Click Unsubscribe Status Pair Combine explicit newsletter click and unsubscribe flags without attributing intent or sending messages.
- Offer Discount Stack Factor Tool Apply successive multiplicative caller-supplied discounts, without adding percentage rates.
- Offer Stack Order Difference Tool Compare uncapped additive and fractional discount order; negative intermediate prices are retained.
- Promotion Discount Perceived Base Label Tool Express an explicit promotion discount against its original-price base, without modelling consumer perception.
- Promotion Price Uplift Factor Tool Calculate promotion price uplift factor from explicit caller-supplied inputs.
- Promotion Sequential Discount Gap Compare two explicit sequential percentage discounts with their additive-discount arithmetic without selecting promotion policy.
- Promotion Threshold Price Jump Tool Compare total costs immediately across an explicit all-units discount threshold.
- Promotion Uplift Baseline Season Factor Tool Calculate promotion uplift baseline season factor from explicit caller-supplied inputs.
- Referral Credit Refund Reversal Apply an explicit credit reversal rate to a refunded purchase amount without choosing referral terms.
- Referral Incentive Two Party Cost Tool Calculate referral incentive two party cost from explicit caller-supplied inputs.
- Referral Return Clawback Term Tool Signed adjustment under a supplied proportional reward-return rule.
- Sales Funnel Stage Loss One Step Tool Calculate sales funnel stage loss one step from explicit caller-supplied inputs.
- Single Utm Parameter Case Normalizer Tool Lowercase one UTM parameter name while preserving its case-sensitive value exactly; no URL parsing or value rewriting.
- Subscription Renewal Credit Tool Apply a recorded credit to one renewal charge and preserve any excess balance.
- Subscription Trial Paid Transition Share Tool Calculate subscription trial paid transition share from explicit caller-supplied inputs.
- Survey Unaided Aided Recall Gap Tool Compare recall on a common supplied denominator; aided counts need not contain unaided counts.