Description
Add brand and competitor mentions plus optional otherMentions for a strictly positive denominator.
Marketing rates compare a counted outcome with a declared cohort or exposure base. Reentries, exclusions, and distinct funnel stages can change the denominator substantially.
Add brand and competitor mentions plus optional otherMentions for a strictly positive denominator.
When to use this tool
Use Brand Mention Share Explicit Corpus when you need a transparent cohort or exposure ratio.
How to use the tool and how it works
- Enter brandMentions, competitorMentions, otherMentions, includeOther. Use the units and conventions below.
- Run the tool. Correct any format, range, or cross-field input error before interpreting the output.
- Read denominator, share. Use the output convention below.
Add brand and competitor mentions plus optional otherMentions for a strictly positive denominator. Divide brandMentions by that total for share.1
| Input field | Meaning and units | Accepted input |
|---|---|---|
| brandMentions | Brand Mentions | Required. Safe integer; minimum 0. |
| competitorMentions | Competitor Mentions | Required. Safe integer; minimum 0. |
| otherMentions | Other Mentions | Required. Safe integer; minimum 0. |
| includeOther | Include Other | Required. Boolean. |
| Output field | Interpretation | Returned shape |
|---|---|---|
| denominator | Denominator | Required. Safe integer. |
| share | Dimensionless fraction under the stated denominator policy. | Required. Finite number. |
{
"input": {
"brandMentions": 20,
"competitorMentions": 60,
"otherMentions": 20,
"includeOther": true
},
"output": {
"denominator": 100,
"share": 0.2
}
}Limitations and assumptions
- The corpus and inclusion policy are supplied; mentions are not collected, deduplicated, or classified for sentiment.
- Inputs must satisfy both the field types and the cross-field conditions above. Invalid input causes an error; a successful false flag or documented placeholder is a different result.
- Numeric calculations use binary floating point unless exact decimal-integer arithmetic is explicitly stated. No hidden measurement tolerance or decimal rounding is added; nonfinite or out-of-contract results are rejected. Numeric signed-zero results are exported as zero.
Alternative or Complementary methods
Reconcile event definitions, attribution windows, and deduplication against the source analytics before comparing rates.
References
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