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Newsletter Click Unsubscribe Status Pair

Combine explicit newsletter click and unsubscribe flags without attributing intent or sending messages.

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Description

Combine recorded click and unsubscribe flags into a status label.

Campaign bookkeeping distinguishes actual records from supplied rules, discounts, retention assumptions and spending periods. Sequential discounts compound on changing bases, while an adstock update depends on a declared period and retention factor. A click flag or local score term does not establish consent, causal response or financial performance.

Combine recorded click and unsubscribe flags into a status label.

When to use this tool

Use Newsletter Click Unsubscribe Status Pair when you already have clickedRecorded, unsubscribedRecorded and need to combine recorded click and unsubscribe flags into a status label.

How to use the tool and how it works

  1. Enter clickedRecorded, unsubscribedRecorded. Use the units and conventions below.
  2. Run the tool. Correct any format, range, or cross-field input error before interpreting the output.
  3. Read status. Use the output convention below.

Return clicked-and-unsubscribed, clicked, unsubscribed or neither-recorded from the two flags.1

Input fieldMeaning and unitsAccepted input
clickedRecordedClicked RecordedRequired. Boolean.
unsubscribedRecordedUnsubscribed RecordedRequired. Boolean.
Output fieldInterpretationReturned shape
statusStatusRequired. Text; maximum UTF-16 length 8192.
json
{
  "input": {
    "clickedRecorded": true,
    "unsubscribedRecorded": true
  },
  "output": {
    "status": "clicked-and-unsubscribed"
  }
}

Limitations and assumptions

  • The flags are supplied; no click, subscription permission, delivery status or actual unsubscribe action is performed or verified.
  • Inputs must satisfy both the field types and the cross-field conditions above. Invalid input causes an error; a successful false flag or documented placeholder is a different result.

Alternative or Complementary methods

Review original campaign events, offer terms and financial records for actual charges and statuses. Fit and validate a complete model when estimating response or retention; one supplied rule, price delta or pacing term does not provide that evidence.

References

  1. Calculation and input contract: marketing/newsletter-click-unsubscribe-status-pair — tool.io

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