Description
Measure a market-survey attribute rating's signed reference gap.
Campaign bookkeeping distinguishes actual records from supplied rules, discounts, retention assumptions and spending periods. Sequential discounts compound on changing bases, while an adstock update depends on a declared period and retention factor. A click flag or local score term does not establish consent, causal response or financial performance.
Measure a market-survey attribute rating's signed reference gap.
When to use this tool
Use Market Survey Single Attribute Gap when you already have suppliedReferenceRating, recordedAttributeRating and need to measure a market-survey attribute rating's signed reference gap.
How to use the tool and how it works
- Enter suppliedReferenceRating, recordedAttributeRating. Use the units and conventions below.
- Run the tool. Correct any format, range, or cross-field input error before interpreting the output.
- Read signedGap. Use the output convention below.
Return recordedAttributeRating-suppliedReferenceRating using a common scale.1
| Input field | Meaning and units | Accepted input |
|---|---|---|
| suppliedReferenceRating | Supplied Reference Rating | Required. Finite number. |
| recordedAttributeRating | Recorded Attribute Rating | Required. Finite number. |
| Output field | Interpretation | Returned shape |
|---|---|---|
| signedGap | Signed Gap | Required. Finite number. |
{
"input": {
"suppliedReferenceRating": 12,
"recordedAttributeRating": 17
},
"output": {
"signedGap": 5
}
}Limitations and assumptions
- No scale comparability, sample representativeness, significance or market preference is established.
- Inputs must satisfy both the field types and the cross-field conditions above. Invalid input causes an error; a successful false flag or documented placeholder is a different result.
- Numeric calculations use binary floating point unless exact decimal-integer arithmetic is explicitly stated. No hidden measurement tolerance or decimal rounding is added; nonfinite or out-of-contract results are rejected. Numeric signed-zero results are exported as zero.
Alternative or Complementary methods
Review original campaign events, offer terms and financial records for actual charges and statuses. Fit and validate a complete model when estimating response or retention; one supplied rule, price delta or pacing term does not provide that evidence.
References
Similar or alternative tools
- Introductory Price Renewal Delta
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- Lead Score Single Rule Contribution
Return one caller-supplied lead-score contribution when its rule is flagged true.