Description
Divide unaided and aided counts by positive respondents and return (aided - unaided) / respondents as gap.
Marketing rates compare a counted outcome with a declared cohort or exposure base. Reentries, exclusions, and distinct funnel stages can change the denominator substantially.
Divide unaided and aided counts by positive respondents and return (aided - unaided) / respondents as gap.
When to use this tool
Use Survey Unaided Aided Recall Gap when you need a transparent cohort or exposure ratio.
How to use the tool and how it works
- Enter respondents, unaided, aided. Use the units and conventions below.
- Run the tool. Correct any format, range, or cross-field input error before interpreting the output.
- Read unaidedFraction, aidedFraction, gap. Use the output convention below.
Divide unaided and aided counts by positive respondents and return (aided - unaided) / respondents as gap.1
| Input field | Meaning and units | Accepted input |
|---|---|---|
| respondents | Respondents | Required. Safe integer; minimum 1. |
| unaided | Unaided | Required. Safe integer; minimum 0. |
| aided | Aided | Required. Safe integer; minimum 0. |
| Output field | Interpretation | Returned shape |
|---|---|---|
| unaidedFraction | Unaided Fraction | Required. Finite number. |
| aidedFraction | Aided Fraction | Required. Finite number. |
| gap | Signed difference under the stated subtraction order. | Required. Finite number. |
{
"input": {
"respondents": 100,
"unaided": 20,
"aided": 50
},
"output": {
"unaidedFraction": 0.2,
"aidedFraction": 0.5,
"gap": 0.3
}
}Limitations and assumptions
- Both counts are independently bounded by respondents; the gap is fractional, not percentage points, and paired-response overlap is not inferred.
- Inputs must satisfy both the field types and the cross-field conditions above. Invalid input causes an error; a successful false flag or documented placeholder is a different result.
- Numeric calculations use binary floating point unless exact decimal-integer arithmetic is explicitly stated. No hidden measurement tolerance or decimal rounding is added; nonfinite or out-of-contract results are rejected. Numeric signed-zero results are exported as zero.
Alternative or Complementary methods
Reconcile event definitions, attribution windows, and deduplication against the source analytics before comparing rates.
References
Similar or alternative tools
- Event Marketing Attended Qualified Share
Return attended/registered, qualified/attended, and qualified/registered.
- Subscription Trial Paid Transition Share
Subtract excluded from positive started for eligible and divide paid by eligible.