Description
Multiply nonnegative conversionValue by attributionFraction in [0, 1] for attributedValue.
Lift compares an observed outcome with a reference, while a response curve describes an assumed relationship. Neither arithmetic difference alone establishes causal impact.
Multiply nonnegative conversionValue by attributionFraction in [0, 1] for attributedValue.
When to use this tool
Use Campaign Touch Point Credit when you need a supplied uplift or response-curve term.
How to use the tool and how it works
- Enter conversionValue, attributionFraction. Use the units and conventions below.
- Run the tool. Correct any format, range, or cross-field input error before interpreting the output.
- Read attributedValue. Use the output convention below.
Multiply nonnegative conversionValue by attributionFraction in [0, 1] for attributedValue.1
| Input field | Meaning and units | Accepted input |
|---|---|---|
| conversionValue | Conversion Value | Required. Finite number; minimum 0. |
| attributionFraction | Attribution Fraction | Required. Finite number; minimum 0; maximum 1. |
| Output field | Interpretation | Returned shape |
|---|---|---|
| attributedValue | Attributed Value | Required. Finite number. |
{
"input": {
"conversionValue": 120,
"attributionFraction": 0.25
},
"output": {
"attributedValue": 30
}
}Limitations and assumptions
- The attribution fraction is supplied rather than estimated; this does not establish a touch point's causal effect or allocation across other channels.
- Inputs must satisfy both the field types and the cross-field conditions above. Invalid input causes an error; a successful false flag or documented placeholder is a different result.
- Numeric calculations use binary floating point unless exact decimal-integer arithmetic is explicitly stated. No hidden measurement tolerance or decimal rounding is added; nonfinite or out-of-contract results are rejected. Numeric signed-zero results are exported as zero.
Alternative or Complementary methods
Use a suitable experimental or observational design and report uncertainty and model assumptions with impact estimates.
References
Similar or alternative tools
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